NVCP and Smyths to launch Dora the Explorer promotion
The promotion, running from 9th July to 1st August, encourages children to explore the Smyths stores where they will receive a free sticker sheet and a themed map of the store.
The activity’s will encourage children to find three Dora the Explorer characters located at different areas of the store and then place the character stickers on the corresponding part of the map. Once the adventure is successfully accomplished, every child will receive an “I explored with Dora today” badge.
The promotion includes licensees Fisher-Price and Martin Yaffe who have their product featured on the back page of the map, with consumers being given the chance to enter a competition to win selected products on the Smyths website.
The promotion is being supported on Smyth’s website with a dedicated and fully branded landing page and there will be a four week poster and flyer campaign.
Clare Piggott, VP of Nickelodeon Viacom Consumer Products UK said: “Smyths have been a loyal supporter of Dora the Explorer over the years so we’re thrilled to bring this imaginative activity to the stores which really captures the essence of Dora; exploration, discovery and reward.”