Nickelodeon Consumer Products UK and Argos announce a unique first to market promotion which features in the Argos Autumn/Winter catalogue and on www.argos.co.uk.

The promotion runs until December 2010 on a dedicated Dora product page in the catalogue’s toy section. A puzzle mechanic encourages children to count images of Dora’s friend Boots on the page and visit the Argos website to enter the competition.

Prizes will be won on a monthly basis, leading up to the grand prize in December; a family holiday for four at the Nick Hotel in Florida.

Licensees involved in the promotion include master toy manufacturer Fisher-Price and consumer electronics brand V-Tech.

To support the promotion, the marketing activity includes a 30 second TV advertisement slot exclusive to Argos across Nick Jr and Nick Jr 2 throughout August and November, highlighting the product range, competition mechanic and driving viewers to the Argos website.

Two full colour page advertisements have been booked for Dora magazine in the September and November issues. Digital support will come from banners on www.nickjr.co.uk running throughout the term of the promotion. Fisher-Price is also supporting the promotion by featuring the competition in a mail-out to over 50,000 subscribers to UK parents of pre-schoolers.

Clare Piggott, VP of Nickelodeon Viacom Consumer Products UK says: “Argos has been a long standing supporter of Dora, Nick Jr’s evergreen preschool heroine. It is fantastic that we have jointly developed such a strong promotion to support Argos’ range of products in her special birthday year.”