Lurpak is to give away a Dualit Food Processor every day for 100 days from 8 March 2010.

Shoppers can enter the free prize draw to win the £225 food processor by purchasing special packs of Lurpak Spreadable Slightly Salted, Lurpak Spreadable Unsalted, Lurpak Lighter and Lurpak Organic and then entering unique reference numbers printed on the inner foil of the packaging at www.lurpak.co.uk/dualit.

The promotion is supported by consumer press advertising, PR and in-store activity as part of Lurpak’s £12 million brand investment for 2010. The 100 day give-away complements Lurpak’s overall creative strategy for 2010, the ‘Joy of Creation’, which taps into consumers’ love of home baking.

Charlotte Buswell, brand manager for Lurpak, says: “We have run similar prize draws giving away Dualit products before and we know it really works with our target audience.”