Kellogg is offering shoppers an on-pack promotion across all of its Rice Krispies Squares variants, Chewy Marshmallow, Totally Chocolatey and Caramel Choc, from April to July 2010

A text-and-win mechanic offers shoppers the opportunity to win “the holiday of their dreams”. There are 10 to be won worth up to £2,500 each as well as 100,000 45p-off vouchers for single bars of Rice Krispies Squares.

In 2010, Kellogg’s will be investing £5m in a heavyweight TV, outdoor and digital advertising campaign and a ‘Win a Square-licious Holiday’ promotional website, plus providing in-store point of sale displays.

Mike Taylor, sales director at Kellogg’s, says: “We’re giving away 10 fantastic holidays to help us stand out from the crowd and make sure our shoppers are getting a little bit extra the next time they pick up a Rice Krispies Square.”