To celebrate Hallowe’en, Heinz is launching limited edition ‘Hallowbeanz’ and ‘Spaghetti Spooooks’ labels and offering consumers the chance to win spooktacular prizes via a Facebook app.

The app, developed by We Are Social, will run for five days on the Heinz Beanz Facebook page from Monday 24th October.

To win a fangtastic gift pack of Heinz ‘Hallowbeanz’ and Heinz ‘Spaghetti Spooooks’ cans, fans must upload pictures of their dressed up Heinz Beanz can, or photos of themselves dressed up for Hallowe’en. Each day, 20 winning entries will be chosen.

The limited edition labels, decorated with images of witches, ghosts and black cats, include cut out characters on the back of packs. The new look packs also feature the front of pack flash that Heinz Beanz and Heinz Spaghetti Hoops each count towards one of your five a day.

Katherine Broadley, brand manager, Heinz Beanz says: “Heinz is continually looking to reward its loyal customers, and engage with customers in new ways. Driving loyalty with Heinz Beanz fans through Facebook is just one way of doing this; and by offering consumers the chance to win prizes daily, we’re continuing to drive interest on our Facebook page, as well as in the wider Beans, Kids and Meals category.”

For more information visit www.facebook.com/HeinzBeanz