Gatorade is launching a year long on-pack-promotion entitled ‘Gatorade Gives Back,’ giving away sports related prizes.

The campaign will give away top sports equipment, music downloads, money can’t buy experiences and sporting holidays worth over £1 million collectively.

To get prizes consumers have to collect the codes that correspond to a nominal point value from each bottle of Gatorade. These codes are then banked online at www.gatorade.co.uk or via text using the number provided on the label.

They can then be used to cash in on a wide range of sports-related rewards from partners such as New Balance, Polar, Power Music, Neilson Active Holidays and The National Magazine Company.

There will also be a weekly prize draw for registered participants in which each entry will require one point to be spent, with the lucky winner winning one of 52 prizes ranging from training days with Olympic athletes to tickets to 2010 sporting events.

Adam Draper, Gatorade Brand Manager, says: “We are delighted to have the opportunity to put something back into sport and reward athletes at all levels with the ‘Gatorade Gives Back’ programme. We hope to get as many people involved as possible with schools, clubs and athletes taking full advantage of the fantastic rewards that are available.”