For Goodness Shakes on-pack promotion in partnership with wiggle.co.uk.
The promotion offers consumers the chance to win 1 of 100 Verenti Millook bikes worth £1.2k and be part of a £5M giveaway.
The promotion is an instant win mechanic using promotional codes activated online through the microsite www.fgswiggle.com and the £5m giveaway offers everyone who enters a £5 discount online at Wiggle.co.uk.
The promotion is running on 1 million promotional packs of For Goodness Shakes and aims to offer consumers an added value proposition rather than simple money off deal.
It is also designed to tap into the growth and passion for cycling that is currently gripping the nation, with the new cycling super highways, success of the GB cycling team and bikes for hire schemes.
For more information visit www.fgswiggle.com or www.ForGoodnessShakes.com