Disaronno is launching an on pack promotion to offer consumers the opportunity to win a weekend break to Verona plus £500 spending money.

The ‘Win your own Italian Love Story’ competition will run across 80,000 bottles as a neck collar promotion during February and March 2010. Consumers fill out the form on the collar and send it off for the opportunity to win the weekend break to Verona, Italy, the home of Romeo and Juliet.

As well as the five holidays, branded recipe glasses and recipe booklets are also being offered as prizes.

The campaign forms part of Disaronno’s £6m marketing investment in the UK this year, which is being fronted by model, TV presenter and wife of Gary Lineker, Danielle Bux.

Consumers are also being invited to upload their love stories onto the Disaronno website, where they can also download serving suggestions including the Disaronno Kiss; a mix of Disaronno, pomegranate juice and Prosecco.

Mark Collins, senior brand manager for Disaronno, says: “We are very keen to keep the momentum going by kicking off 2010 with such a heavyweight, high visibility campaign so early in the year.”