This November, in partnership with Sony Playstation, Coke Zero is offering shoppers the chance to win a PlayStation3 and recently launched PlayStationMove motion with an on-pack and in-store gaming promotion.

The Coke Zero gaming promotion will run for four weeks, from 14th November and will be supported with proximity outdoor advertising plus online communication through sponsorship of the MSN gaming site and Coke Zone.

Consumers will be able to enter by inputting the unique pack code via text or online at www.cokezone.co.uk.

In addition to the on-pack promotion, consumers can visit the brand’s exclusive Gaming Zone on MSN at http://games.uk.msn.com, whilst helping to build an association with gaming, Coke Zero is hosting sampling activities in gaming events across the country.

Chris Deere, market manager, MyCoke Portfolio, Coca-Cola Great Britain, says: “Gaming is the perfect arena for Coke Zero, perfectly embodying the ‘impossible made possible’ brand proposition.

"This exciting on-pack promotion is set to reward our consumers and bring to life gaming experiences, whilst tying up with leading technology brand Sony Playstation.”