Captain Morgan's Spiced offers £1,000 party pack prize
Captain Morgan’s Spiced is offering consumers the chance to win a Legendary Captain’s Christmas kit worth £1000.
The kit contains ingredients to make a Captain and cola serve, decorations, crackers, party outfits, a Nintendo Wii console and games, plus music and a take away food voucher.
One kit is being given out every week until Christmas, and consumers can enter by going online and answering a simple multiple choice question.
The kit has a Caribbean theme, in keeping with The Captain’s Island, a global campaign that ran recently via the Captain Morgan Facebook page. This gave the brand’s fans an opportunity to win a legendary adventure on a private Caribbean island and take part in competitions for a share of $15,000 by collecting keys online.
Diageo-owned Captain Morgan’s Spiced claims to be the number one rum-based spirit in the market and is growing at 57% in the UK off trade, adding £12.4m incremental value to the golden rum and rum-based spirit category.