Black Tower is launching its first ever on-pack and online promotion where consumers can win a £10,000 holiday.

The first prize winner can choose a holiday with their chosen partner to anywhere in the world up to the value of £10,000. Runners up will win prizes of Black Tower wines.

The promotion will feature Black Tower’s 75cl Fruity White and Rosé wines from November.

Nik Schritz, managing director of Reh Kendermann, says: "This promotion has mass appeal to Black Tower’s target audience of design aware and brand conscious new drinkers, men and women 25-35+ years as well as our increasing number of brand loyalists.

"The prospect of a dream adventure coming true in these financially challenging times is of even greater interest.”