Peugeot launches new 208 with ‘Let Your Body Drive’ campaign featuring Dubstep sensation Marquese Scott
Peugeot is backing the UK launch of its 208 model – which the car maker says is its most important launch for a decade – with a multichannel campaign led by INITIALS Marketing.
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Dr Pepper revives Pants or Prizes campaign
Dr Pepper is aiming to engage and entertain its target teen audience by expanding its popular ‘Pants or Prizes’ campaign from last year. Dr Pepper drinkers can win prizes such as an HD TV or an Xbox 360, or a pair of Dr Pepper pants or the chance to star in their very own Dr Pepper ‘Best Day of High School’ video.
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Initials puts together radio ad campaign for Big Jubilee Lunch
INITIALS Marketing has created a radio campaign for Eden Project’s 2012 Big Lunch – which this year is called The Big Jubilee Lunch and is endorsed by Buckingham Palace – which is running on Heart FM until mid-April.
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STIHL £1m promotion encourages consumers to ‘get the professionals in’
Outdoor power tool specialist STIHL is investing £1 million in a major seasonal sales promotion campaign for the UK market to drive footfall and sales across its network of over 600 specialist STIHL Dealerships.
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