Coca-Cola has launched a special edition charity can on behalf of non-profit organisation Peace One Day and will be further supporting the charity through a competition on its Coke Zone online loyalty scheme

One million 330ml can will be available to help promote the charity’s message of peace and to raise awareness of Peace Day, which takes place on 21 September 2009.

The specially designed cans will feature the Peace One Day logo and the message ‘what will you do?’ asking Coca-Cola consumers to make their pledges for action on Peace Day on 21 September.

From 1st to 21st September, Coke Zone’s home page will encourage members to upload their pledges of peace and will also be giving them the chance to exchange points to win an all expenses paid trip to Paris for the Peace One Day 10th Anniversary Celebration, exclusive Peace One Day merchandise designed by Marc Jacobs, or the opportunity to turn their points into donations for the Peace One Day organisation.

Additionally, from the 19th – 21st September, the Coca-Cola sign in London’s Piccadilly will host a variety of celebrity pledges from Peace One Day supporters including Lenny Kravitz, Emilia Fox and John Legend.

Peace One Day was founded in 1999 to establish the first ever fixed calendar day of global ceasefire and non-violence. In 2001, 192 member states of the United Nations adopted the 21st of September as an annual day of global ceasefire and non-violence ‘Peace Day.