Carling gives away Now TV Sky Sports Day Passes

Molson Coors is offering free Now TV Sky Sports Day Passes inside selected packs of Carling in the run-up to Christmas.

The Now TV Sky Sports Day Pass lets people watch live action from all six Sky Sports channels for 24 hours without a contract, including matches from the Barclays Premier League, Formula 1 races season, the Ashes Series and the ATP World Tour Tennis.

Every mid-pack of Carling (10, 12 and 15 packs of 440ml cans) will contain a Unique Ref Number (URN) which will allow consumers to access a Day Pass worth £9.99.

The URN is activated on-line, with Now TV available across a range of internet connected devices including PC, Mac, Now TV Box, iPhone, iPad, selected Android smartphones, Xbox, PS3 and Roku.

The promotion will be available across the off-trade from October, with over 3.5 million packs of Carling containing a free Now TV Sky Sports Day Pass, making it Carling’s biggest ever promotion.

Alpesh Mistry, customer marketing director at Molson Coors UK, says: “We are delighted to announce this Sky Sports Day Pass giveaway as part of our partnership with Now TV. We’ve been listening closely to our shoppers and this promotion really engages with them.”
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