Experiential agency Sense has been out on the road with Bacardi with a team of brand ambassadors, demonstrating how to make an original Bacardi Mojito.
The teams are also demonstrating how to make a Mojito in 4 simple steps using Bacardi Mojito Classic, a ready to serve bottle of Mojito. The ready to serve Bacardi Mojito cocktail will allow consumers more time to spend mingling than muddling, while they are entertaining their friends and family at home.
The nationwide tour will visit Tesco and Sainsbury’s stores over a 9 week period throughout the summer ending in August. Educational sampling will run from a contemporary and highly impactful inflatable unit that will bring a funky bar feel to the multiple grocer environment and will allow consumers to escape from their weekly shop and immerse themselves in the refreshing Mojito.
As a further incentive to purchase, consumers buying a bottle on the day receive a perfect serve jug with a reminder of the 4 simple steps to make a Mojito.
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