Savanna serves up a juicy on-pack promotion

Savanna Cider is running a nationwide online redemption summer promotion from early May 2010.

The on-pack promotion, based on the ‘Savanna serve’ of a lemon in the neck of the bottle, features a promotional code printed on bright lemon-shaped neck tags. Consumers enter the unique code on the recently-launched Savanna website – www.savannacider.co.uk – created by web designers Click Creative.

The competition’s instant win mechanic will then allow customers to find out straight away whether they’ve won one of the great prizes on offer – a holiday for two to South Africa and 100 barbecues.

The on-pack promotion will be exclusive to Tesco and available in-store until August, with the competition closing 31 October 2010.

Anthony Mills, head of marketing, Europe, for Savanna, says: “As South Africa’s number one premium cider, our aim is constant innovation and we believe that these neck tags, together with the bespoke website by Click Creative, provide us with the stand out we need to engage with new and existing consumers.”