Rustlers Thorpe Park promotion

Kepak Convenience Foods (KCF) is offering free admission to Thorpe Park in a major on-pack promotion on Rustlers.

The promotion will appear on over one million packs until the end of April including the Quarter Pounder, Chicken Sandwich, BBQ Rib and The Big One, plus both variants of Rustlers Hot Subs.

Consumers claim their free entry by visiting Rustlers’ website. They automatically receive a BOGOF voucher and entry into a competition to win free passes to The Big One, a weekend of extreme events and activities at Thorpe Park on 5 and 6 June 2010 which includes bungee jumping, moto cross stunt shows and extreme gaming.

Two consumers will win Rustlers Big One VIP packages, giving them and nine friends an adrenaline-packed, VIP day out.

Aoife Kenny, Kepak Convenience Foods’ business development director, says: “The on-pack promotion heralds the start of a sustained programme of support for Rustlers and will enable people to benefit from free admission to one of the UK’s most popular young adult theme parks. It will be prominently flashed on-pack, drawing consumer attention to Rustlers on-shelf and attracting more young adult consumers to the brand.”