http://www.promomarketing.info News from the promotional marketing industry en-gb http://www.promomarketing.info/newsletter/alerts/promo-round-up-lynx-vimto-shloer-die-hard-more/18380 http://www.promomarketing.info/newsletter/alerts/promo-round-up-lynx-vimto-shloer-die-hard-more/18380 http://www.promomarketing.info/digital/lynx-vevo-in-summer-festival-link/18379 http://www.promomarketing.info/digital/lynx-vevo-in-summer-festival-link/18379 Six programme will bring live acts, interviews, acoustic performances and news from the UK and Europe’s leading summer festivals to the Vevo platform. The activity kicked off with a three-day show at the recent Great Escape festival in Brighton. A Lynx ‘lad on the ground’, chosen by vote by other fans of the brand, reported on the action for Vevo. David Titman, Lynx senior brand manager, says: “We are thrilled to be working with Vevo once again. The partnership is a great opportunity for Lynx to reach its target audience in a relevant environment and also provides an excellent new platform to drive consumer engagement.” The Summer>Six programming will be released throughout the summer to bring themed pop, dance & best of British festival highlights to the platforms wide range of music viewers. A branded destination experience will be created by Lynx on the Xbox Live platform, where ticket giveaways and fan votes on hiring and firing the Lynx ‘lad on the ground’ will take place. The six-month series will finish in September with a Vevo virtual festival, catching up on all the best unseen footage. ]]> http://www.promomarketing.info/shopper/cholula-sauce-die-hard-on-pack/18378 http://www.promomarketing.info/shopper/cholula-sauce-die-hard-on-pack/18378 http://www.promomarketing.info/digital/vimto-links-with-vevo-for-facebook-promotion/18377 http://www.promomarketing.info/digital/vimto-links-with-vevo-for-facebook-promotion/18377 http://www.promomarketing.info/shopper/shloer-summer-sundays-promotion/18376 http://www.promomarketing.info/shopper/shloer-summer-sundays-promotion/18376 http://www.promomarketing.info/newsletter/alerts/promo-news-cogs-awards-2013-kenco-millicano-sage-b/18360 http://www.promomarketing.info/newsletter/alerts/promo-news-cogs-awards-2013-kenco-millicano-sage-b/18360 http://www.promomarketing.info/industry/the-cogs-awards-2013-voting-now-live/18359 http://www.promomarketing.info/industry/the-cogs-awards-2013-voting-now-live/18359 http://www.promomarketing.info/experiential/id-in-store-supports-sage-by-heston-blumenthal/18358 http://www.promomarketing.info/experiential/id-in-store-supports-sage-by-heston-blumenthal/18358 http://www.promomarketing.info/shopper/kenco-millicano-couponing-drive/18357 http://www.promomarketing.info/shopper/kenco-millicano-couponing-drive/18357 http://www.promomarketing.info/experiential/ginger-grouse-taste-adventure-samples-foodie-festi/18356 http://www.promomarketing.info/experiential/ginger-grouse-taste-adventure-samples-foodie-festi/18356