Virgin Experience Days has launched a new incentive product that gives recipients a chance to design their own handbag.
The experience takes place in a four-star hotel and, after a free drink on arrival, participants work with staff to make a custom-made bag, choosing from a variety of shapes, fabrics, silk linings and decorative pendants.
Virgin Experience Days marketing director Chris Smith said: “This is a fun experience that brings out the creative streak in everyone.
“It’s a fantastic team activity and the opportunity to turn your hand to something completely different.”
Virgin Experience Days was launched in 2001 under the name of Virgin Experience offering experiences to corporate clients as a way of incentivising staff and customers but is now also active in the consumer experience gift market.