P&MM to launch new dining incentive

Marketing specialist P&MM Sales Promotion is to introduce a new Premium Dining Club card as an addition to its portfolio of products for incentives and promotions.
The card will entitle cardholders to a variety of cost-saving offers at more than 1,000 restaurants across the country throughout a 12-month period. The offers will include two-for-one offers, discounts and free drinks.
Graham Howarth (pictured), director of P&MM Sales Promotion, added: “The card – and website – can also be branded according to the requirements of the client and/or campaign.”
The Premium Dining Club card can be used across a host of promotions and competitions. Howarth said: “Most people enjoy going out for a meal but, with budgets tightening, eating out is becoming more of a luxury. This is precisely why the product works so well: the more you eat out the more you save.
“For example, cardholders can save on average £25 on each visit to one of the restaurants linked to the club. So, if you eat out once a week that equates to over £1,300 of savings in a year.”