Parallel Promotions has developed a two-for-one card that provides unlimited usage at three of the UK’s most popular bowling brands.
The incentive product has been developed by the travel, leisure and lifestyle promotions specialist exclusively with AMF Bowling, Bowlplex and Tenpin.
With over 90 bowling locations across the UK, there is a site near every major city, making the incentive suitable for family days out or nights out with friends.
The venues are modern entertainment destinations with restaurants, amusements, pool and state-of-the-art plasma screens for watching sports.
Parallel Promotions is continuing to work closely with its bowling partners to create relevant and exclusive promotions. It can provide offers and competitions related to families, students or children.
Mocky Khan, partnerships director at Parallel Promotions, said: “Bowling appeals to many target audiences and we can make bowling a compelling offer that can be used in various promotions.”
Simon Barnett, sales and marketing manager at Bowlpex, said: “We hope that it will not only highlight ten-pin bowling as a great leisure activity but, with the help of Parallel, I’m sure it will be promoted to a wider audience and highlight the sport.”