Newspaper boosts sales with flight promotion

Media Wales, part of Trinity Mirror, is this month offering readers of the South Wales Echo a voucher for a return European flight.
The incentive, provided by Discover Promotions, offers nine destinations: Amsterdam, Barcelona, Dublin, Edinburgh, Geneva, Madrid, Malaga, Milan or Paris.
Readers have to collect eight out of 10 tokens published in the regional daily, including at least one from a Saturday edition.
Ricardo Ferreira, account manager of Discover Promotions – part of Landround – said: “We have run a number of successful flight promotions for both local and national newspapers over the years and believe this promotion will be equally successful for Media Wales.”
The voucher entitles the recipient to a return flight excluding airport taxes and passenger service charges. Flights can be from Bristol, Cardiff, East Midlands or a London airport, which includes Gatwick, Heathrow, Luton or Stansted. Departures from other airports may be available for a supplement.
Only one voucher may be used per household and per booking, but Landround says additional passengers may travel with the voucher holder “at competitive rates”.