Aim Solutions has launched a new European city break voucher that can be used in promotions to offer two nights’ accommodation and return flights.
The incentive, which can fly recipients to Amsterdam, Barcelona, Milan, Paris, Prague or Rome (pictured), is expected to be popular because consumers are cutting back on their holiday spend during the economic downturn.
Aim Solutions said that the new product was unique because it offered both the return flights and the accommodation for the same price per unit as existing products that offer only one or the other.
Managing director Simon Kent said: “Over the last couple of years, short city break bookings have increased by 25 per cent, showing demand and interest is still very much on consumers’ agenda.
“Coupled with that demand, our blue-chip clients needed a high-quality product at a very competitive cost per unit, which will give proven return on investment. The new Euro City Break Voucher satisfies both that need and the demand from the consumer.”