The task of the World Health Organisation, Governments and parents to encourage children to eat 5 portions of fruit and vegetables a day is going to become lot easier as TCC launches its range of collectible soft toys.

Featuring five vegetable characters and five fruit characters, The Goodness Gang can be used in a wide range of retail promotions, while still reinforcing the serious underlying health messages.

The Goodness Gang has been devised by TCC and the company exclusively owns all global promotional, copyright and image rights.

David Ringer, general manager UK & Ireland for TCC, says: “Fruit and vegetables have never been the easiest sell to children, or some adults for that matter. We believe The Goodness Gang will provide the perfect way to attract attention, encourage purchases and encourage repeat business.”