Sega has produced branded tins as an accessory for its new Nintendo DS game, Sonic Chronicles: The Dark Brotherhood to help promote sales.
The tins, produced by promotional product supplier Oldeani, are being used as incentive items in children’s magazines and in retailers nationally.
Oldeani has produced 5,500 full-colour-process tins in just four weeks from the initial enquiry made by Hayley Guiheen, purchasing executive at Sega Europe.