Kyp Systems, creators of the iKyp, is exhibiting a new digital offering, the iKyp webkey, at the Promotional Marketing Exhibition, which opens today (April 15).
Using patented automatic-launch technology, the iKyp webkey takes recipients directly to any destination webpage. They simply plug it into their USB port and the page launches within seconds.
The iKyp webkey also boasts a unique-user ID feature, which allows the destination website to identify each iKyp webkey individually. This means individual user behaviour can be tracked, providing insightful market data. Alongside this, the unique-user ID feature enables website content to be personalised.
It is the latest extension of the iKyp – “information to keep in your pocket” – which provides information through interactive wheels and inserts as well as special features such as mini radios, torches and bottle openers.
Visitors to stand 309 can experience the iKyp webkey for themselves and have the chance to enter a prize draw to win a luxury weekend break to New York.
This year, Kyp Systems has created an iKyp for the launch of the Marketing Association Alliance (MAA) – a new industry body founded by organisations including the Institute of Sales Promotion.
The Promotional Marketing Exhibition is at Olympia in London until Thursday. Sales Promotion magazine is also exhibiting at the show.