Fresh Rewards, the travel, leisure and lifestyle promotions specialist, has created a new product of days out on a farm to add to its portfolio of child-oriented incentives.
Kids Free Days Out to Farms gives children the opportunity to visit working farms throughout the UK. Activities vary at each farm but will include feeding the animals, small animal petting, tractor and trailer rides and nature walks.
With the growing interest in environmental concerns and healthy eating, the incentive is described as a “topical” offer that is also entertaining. Peter Pantelides, director of Fresh Rewards, said: “While the average eight-year-old is technology-savvy, recent research has found that there is still a need to educate children about the origin of their food.”
As part of its Grass is Greener campaign, the Dairy Farmers of Britain found that 11 per cent of eight-year-olds did not know where pork chops came from and 18 per cent had no idea where yogurt came from.
“With growing concerns about climate change raising awareness of food miles and the ‘Jamie Oliver effect’, consumers are now reconnecting with the food chain, and traceability is the new buzz word with regard to food,” Pantelides said.
“Recognising this groundswell of interest in the good life but also appreciating the paradox that many children are still failing to make basic connections with the food chain, we created this Kids Free Days Out to Farms incentive to enable children to see first hand where their food comes from and to interact with animals and the land – in a fun and informative day out.”
Fresh Rewards believes Kids Free Days Out to Farms is suitable for promotions for child-related goods and services, particularly where there is a synergy between the incentive, the product and the target audience, such as healthy children’s breakfast cereals.
“We have only just launched this product but it is already generating a lot of interest so we are anticipating that this will become a popular incentive with both clients and their customers,” Pantelides said.
The incentive can be used by itself or combined with complementary prize draws such as “Win a birthday party on a farm” or “Be a farmer for a day”, with all those who enter being able to claim a Kids Free Days Out to Farms voucher. It can also be combined with other Fresh Rewards’ child-related incentives such as Kids Eat Free and Kids Swim Free.
As with all Fresh Rewards incentives, the Kids Free Days Out to Farms offer can use a number of different delivery mechanics including online and paper and can incorporate brand logos and designs as required.