Hot new promotional deal for Mr Men
Mon 14th Apr 2008
Chorion, which owns and manages entertainment licences, is allowing the Mr Men to be used in a newly designed range of child-safety promotional temperature monitors.
The Mr Men TV Show Child Safety Kit and temperature-sensitive products has been designed to help address safety awareness within the home environment for parents and carers of young children while at the same time creating a fun element for the children.
The launch of the kit coincides with the debut of the new Mr Men TV show on Five in February, which saw the Mr Men and Little Miss characters updated by Renegade Animation.
The kit is available for personalising with a full four-colour logo or brand on the outer safety-kit pack labels from as few as 50 pieces. Additionally the Mr Men bedroom thermometer card and the Mr Tickle bath thermometer are also individually available for branding from 250 pieces upwards.
Each kit includes:
- a Mr Men bedroom thermometer to monitor room temperature
- a Mr Men non-invasive forehead thermometer
- a pack of Mr Men self-adhesive labels which will change colour to reveal that the objects they are stuck on are “too hot” to touch (kettles, bath taps, radiators, oven, pipes etc)
- a Mr Men bath thermometer to check if water is too hot or cold
- a Little Miss fridge thermometer to ensure food is stored at the correct temperature
- a Mr Men anti-scald gauge to check the safety of hot running water
- a safety feeding spoon which changes colour from blue to pink if food is “too hot” for a baby’s mouth.
Gilly Beaumont, marketing manager at B&H Colour Change, said: “We are very pleased to have our child safety range of temperature-sensitive products linked in with these great classic characters with the 2008 relaunch and the new Mr Men TV Show. B&H’s colour-changing Mr Men products are both fun and useful and are aimed to encourage a safer environment in the home for children of all ages.”