Spreadshirt is bringing a new approach to promotional merchandising with clothing-commerce.

This new concept for Spreadshirt’s multi-channel platform looks at how the company’s Shop Partners and their customers can bring their ideas to life on clothing.

Clothing commerce gives a tailored solution to merchandise, both within the marketing campaigns of global brands and for local, innovative shop partners.

C-commerce takes advantage of print-on-demand technology, to give Spreadshirt shop partners various levels of customisation; they can choose an item of clothing and add their text or image. Consumers can then be enabled to adapt or add to the design, or just choose their own size, colour or style of clothing.

Philip Rooke, recently promoted from CMO to chief executive officer at Spreadshirt, says: “We have expanded clothing as a message carrier through our use of good quality clothing and printing techniques.

“Now we want to encourage organisations, brands, designers, bloggers and bands to bring their message to life on clothing and benefit from increased interaction with their consumers, turning them into brand advocates through the use of clothing-commerce and the available levels of customisation.”