Chorion is seeking new promotional partnerships for its range of licensed brands, including the Mr Men, Noddy and the Famous Five.

It has appointed partnership marketing agency, Cocktail Marketing, to seek alliances with “synergetic” brands within categories of consumer-facing goods from FMCG to retail, travel to financial.

Chorion last October partnered with Unilever UK on a promotion for Persil, giving away plush Mr Men toys inside special packs.

Olivia Rodgers, who manages promotions involving Chorion characters, said: “We are very keen to create promotional partnerships with third parties that share the same values as our brands in order to achieve our marketing objectives while also achieving those of the partners we work with through the partnership.”