The Ministry of Paintball, which controls over 100 sites in the UK, is to raise its profile through third-party marketing relationships in both the consumer and business-to-business markets.

It has appointed Mosaic Marketing & Promotions, which is planning promotional activity to grow the brand nationally.

David Ross, managing director of Ministry of Paintball, said: “We decided to take a look at how we do things strategically and how we expose our ever-growing brand both within consumer and B2B promotions.

“We want to be focused on the opportunities that lie ahead as well as assessing what we have already built.”

He said the relationship with Mosaic would allow The Ministry of Paintball to focus on developing its brand in new markets such as Canada and the USA. It already operates in Ireland and Australia.

Mosaic managing director Paul Preece added: “We are delighted by this appointment and look forward to working with David and his team as we continue to grow the brand in the UK.”

Ministry of Paintball is already involved in promotional partnerships, such as a campaign to promote Electronic Arts’ game, ProStreet, through a draw to win free flights to anywhere in the world as well as other prizes. It has also been promoted through magazines aimed at younger men such as Loaded, Maxim, Nuts and Zoo.