Quantum Card Services is working with Mosaic Marketing & Promotions to generate new business from agencies for its Hollywood Movie Money.

The incentive product delivers cinema ticket promotions through paper and print-at-home tickets as well as using a pre-loaded branded card.

The cards are accepted anywhere that takes MasterCard, while the paper-based solutions can be used at 235 cinemas across the UK – the largest network in the promotional marketplace.

The incentive, which has already been used by the likes of Kellogg’s, can be run as a generic ticket offer or linked to a specific film title, which has the added benefit of studio support and other promotional opportunities.

Quantum managing director Marc Binnington said: “Hollywood Movie Money offers a great incentive for agencies and their clients. Not only do they have fantastic acceptance but the client only has to pay for the tickets redeemed.”

Paul Preece, managing director of Mosaic, added: “We are delighted to have been given the opportunity of marketing Hollywood Movie Money because cinema promotions are so universally popular appealing to a wide audience.

“With Hollywood Movie Money, not only do we have the best coverage, but with new films being released every week, cinema promotions can remain fresh, flexible and an enticing incentive for any brand, product or service.”