Pizza Hut's 'Big Night In' World Cup campaign

Pizza Hut Delivery is launching a football themed campaign ‘Pass it around pizza’

The campaign features The Big Match Deal and new products like the Footie Feast Pizza and Loaded Potato Skins.

Consumers will also be able to visit the campaign microsite, developed by Blue Barracuda, and play an online football game to win hundreds of prizes.

The star prize is a Big Night In, where Pizza Hut will provide the winner with everything they need for a big night in, including a Samsung 40” LCD TV, selection of 5 Blu-ray discs, Playstation 3 console with latest football game, Band Hero and Singstar games with Guitar, drums and microphone for Band Hero game, a drinks fridge full of Pepsi and large amounts of pizza.

The campaign includes a direct mail piece aimed at existing Pizza Hut Delivery consumers, aimed at encouraging consumers to try the new products and visit the microsite.