Persil relaunch entire range

Persil is using the latest technology and the added power of pre-treaters, to enhance the cleaning capabilities of its full range.

The brand revamp will include new packaging, with a new logo and on-pack promotion. Persil will benefit from a huge £8million marketing investment, including TV advertising, when the reformulation hits shelves.

In addition to the product enhancement, Persil is offering shoppers added benefits through a 2 for 1 on pack promotion.

Following on from the success of last year’s campaign, Persil will again be linking up with the Merlin Group to offer buy one ticket and get one free entry into their top attractions. Consumers can redeem the on-pack voucher to enjoy days out at some of the nation’s favourite attractions such as Alton Towers and Legoland Windsor.

Kelly-Anne Scorah, Persil brand manager at Unilever UK says: “Persil has been one of the UK’s most trusted brands for over a century and the new improved formulation means there is no need to use pre-treaters, so we are keeping to our “Tough on Dirt” promise.”