Never miss a goal with Mio

Leading GPS manufacturer Mio has appointed integrated agency Billington Cartmell to devise and run a huge pan-European promotional campaign to coincide with this summer’s football.

The ‘Never Miss A Goal’ campaign breaks in the UK in early June, 2010 and will run throughout the World Cup until mid-July. It will run simultaneously in France, Germany, Italy, Spain, Netherlands, Sweden and Finland.

The campaign centres on Mio’s Spirit TV, an innovative range of sleek Sat Navs that combine GPS technology with free-to-view digital TV functions so users can view matches while on the move.

Billington Cartmell has created an in-store and online campaign to support Mio’s prize draw offering football trips to major European games next season. The prize package includes 4 star hotel accommodation, flights, transfers and match tickets for the winner and a friend.

The promotion will be supported by major electronics and motoring outlets – both high-street and online retailers – with in-store POS and online advertising.

Bruce Ferguson, group account director at Billington Cartmell, says: “Mio manufactures the very finest GPS products and we are delighted to have been appointed to deliver marketing programmes to match! We feel that our strategic and creative strengths will help position the Mio Spirit TV range as the only sat nav to consider buying if you don’t want to miss a goal this summer.”