Theatre Tokens, the national theatre gift voucher operated by the Society of London Theatre (SOLT), has launched a new advertising campaign created by independent London agency Clinic, which was recently appointed as the company’s new creative agency following a four-way pitch.

The campaign comes as Theatre Tokens celebrates its 25th anniversary and is intended to bring a fresh, dynamic and theatrical new look to its products and advertising campaigns.

Creatively, the new campaign positions Theatre Tokens as the perfect way to give someone a larger than life experience and uses giant show characters and performers interacting with the towns and cities of the UK, conveying the real magical experience that a trip to the theatre can deliver.

The new imagery will first appear across national and consumer press, theatre media and on the London Underground this Christmas and then roll out across the Theatre Tokens themselves and all marketing collateral in 2010.