SVM Europe has joined the UK Gift Card and Voucher Association (UKGCVA), the trade body representing the UK’s £4 billion voucher, gift card and stored value solutions industry.

SVM Europe supports many of the leading incentive and motivation companies and their programmes, including Toys ‘R’ us, Argos, Debenhams, Comet and Arcadia Group.

The company handles the sales, marketing and distribution of gift cards in the UK and ROI for 70 leading online and high street retailers, as well as popular leisure and activity providers.

Bernard Grant, director of retailer partnerships says: “Joining this prestigious trade body is a positive step for SVM Europe. It will prove beneficial both to us as an organisation and also to our customers, who range from small independent business owners to national corporations and use our gift cards and gift vouchers in their sales promotions, employee benefits programmes, corporate rewards and customer loyalty schemes.

“We look forward to benefiting from the plethora of opportunities, as well as the advice and support offered by the UKGCVA.”

Andrew Johnson, director general of The UKGCVA, says: “SVM Europe is a well respected and established name within the sector and I am pleased that it has chosen to join the UKGCVA. With the gift card and voucher market ever developing, as a trade body we strive to deliver our members with an impeccable standard of service.

"The level of expertise and sector knowledge that SVM Europe will bring to the UKGCVA is valuable and we look forward to working with them going forward.”