SpaFinder Europe, the spa media and gifting company, has launched a new incentive product, Salon Wish, a voucher and gift card redeemable for beauty treatments.
Launched at last month’s National Incentive Show in Birmingham last month, it will be usable at hundreds of beauty, nail, hair and tanning salons, with over 200 signed up by the end of this year.
The card is due to go on sale through gift card centres at retailers such as Sainsbury’s, Clinton Cards and Woolworths while the vouchers are available online at www.salonwish.co.uk.
“Salon Wish is a logical extension to our business - bridging the gap between salon spas and beauty, hair and nail salons,“ said Kevin Turnbull, SpaFinder’s chief executive for Europe, the Middle East and Africa.
“Salon Wish enables us to bring hundreds of salons into our gifting network - which already delivers millions of pounds each month to our partners - and lets us reach a much broader audience eager to enjoy salon experiences.“
The SpaFinder voucher and gift card, launched in the UK in 2006, are accepted at over 4,000 spas and salons worldwide.
“The SpaFinder gifting programme has been a huge success with our over 200 UK partners, including Titanic Spa, The Sanctuary, and C-Side at Cowley Manor,“ said business development manager Abby Summerville.
“We are experiencing similar enthusiasm from the salon community which recognises Salon Wish as a means to finding new customers with minimal cash outlay - a perfect marketing opportunity during the current credit-crunch.“