Red Letter Days has unveiled a new online voucher, Red Letter Days Lifestyle, which is the first solus voucher to incorporate the traditional offering of a high street voucher as well as thousands of options to meet the demands of today’s consumer.

Available in values from £5 to £1,000, the Lifestyle voucher includes high street voucher staples such as fashion, beauty and electronics and but goes beyond into an extensive variety of activities such as family days out, nights out at great restaurants, cinema trips, concert tickets and sporting events, weekend breaks, holidays and flights, the best in home entertainment, music downloads and more.

Bill Alexander, CEO at Red Letter Days, says: “Is the high street voucher out of touch with today’s consumer habits? That’s the question which started the development of this voucher.

“With the majority of British adults now purchasing online, people want to shop when it suits them and have access to a much broader range of options than the traditional high street voucher offers, which led to the launch of this voucher, promoted under the banner of ‘one voucher that does everything and suits everyone.”

Red Letter Days has partnered with hundreds of well-known UK brands including Sony, Currys, Opodo.co.uk, Superbreak.co.uk, Lovefilm, Ticketmaster, Zavvi.co.uk, Topshop, Chez Gerard, Toni & Guy, Mr & Mrs Smith and many more.