Jordan Media, which manages voucher and card schemes for other brands, is launching its own range of products and services for incentivising and rewarding staff.

It has devised a new online gift card management system for the business-to-business market that allows agencies and companies to use cards in motivation programmes more easily and securely.

Scheme managers can activate and load money onto gift cards via the internet using the new system rather than contact the supplier to do so after they have been distributed. It means there are fewer security issues than storing activated cards or vouchers on-site.

The first company to use the new system is Asda Business Rewards, which is managed by Jordan Media, but it is being offered to other customers for gift card programmes.
Jordan Media’s range of services also include supplying cards and vouchers from more than 30 retail groups as well as gift-wrapped wine and chocolates.

It has brought on board a new business and client development director, Tracy Aslam (pictured), to spearhead the new products and services. She has previously held senior positions in the voucher and card industry, including One4all, The Kingfisher Gift Voucher and Boots.

“The new technology now available through Jordan Media form a wealth of benefits we are able to offer to our customers, and we have and extended portfolio of products to roll out in the next 12 months,” she said.