Bookmakers Coral is offering betters the chance to win up to £1,000 of betting vouchers through an Ashes tour promotion created by Dialogue141.

The promo is meant to persuade sports fans and bet-in-play customers to watch this summer’s Ashes live on Sky Sports in the bookmaker’s 1,600-plus stores nationwide, and place bets while watching.

The five-test Ashes series begins on 8 July and runs over nine weeks to the middle of September.

Dialogue141 created a day/minute/second countdown to the first ball of the series which is currently running on screens in all Coral stores. The agency has also developed various materials for a full window campaign, as well as internal poster support and screen and audio activity.

The promotional materials also flag up Coral’s free-to-enter Ashes competition to win £1,000 of betting vouchers. In-store entry forms for the competition ask people to predict for each test the number of fours and sixes, how many wickets will fall and how many runs each team will score. Each test is a new competition.