DBMT has launched its new re-loadable, open loop card as the new reward ‘currency’ for Mercedes-Benz Truck dealer incentive programmes.

DBMT already operates Truck-Sales-Masters for Mercedes-Benz, an online programme which delivers all essential incentive communications and performance reporting for dealer staff participating in the programme, including Sales Managers, Sales Executives, Business Managers and Administrators.

The Truck Sales-Masters Reward Card, issued in conjunction with a global banking partner, replaces the division’s previous dealer incentive reward options, comprising store voucher and merchandise options.

Vincente Connolly, national dealer sales manager for Mercedes-Benz UK Truck Division says: “The dealer sales teams were really excited when we launched the card at this year’s Annual Conference. Now they have the cards in their wallets, they love the extra level of flexibility and choice available when it comes to spending their hard earned incentive rewards.”

Julian Bazley, DBMT’s director of incentives, motivation and communications states: “We believe the timing is right in the UK B2B market for a competitively-priced reloadable incentive reward card which offers great branding opportunities for employers and provides a genuine alternative to voucher and merchandise-based options.”