Cineworld has launched a digital cinema voucher programme in partnership with Filmology, the UK’s specialist in movie and marketing promotions.

The new digital cinema voucher scheme enables employers to reward, motivate and incentivise staff via email or mobile as part of an employee benefit initiative.

Furthermore, brands that partner with Filmology to create sales promotion campaigns, can also now deliver cinema vouchers digitally to consumers.

Bobbie Andrews, marketing manager at Cineworld, says: “Due to the increasing number of smart phones, digital codes and vouchers are now an inherent part of many people’s lives. It was therefore a logical step to expand our cinema voucher offering to email and mobile. This digital expansion addresses the needs of our customers and affirms our position as a leader in the market.”

David Pearson, director at Filmology, says: “What better way to deliver a free cinema voucher than through a digital platform, enabling it to be directed straight to the recipient?

"The cinema delivers escapism and pleasure, hence why offering cinema vouchers as incentive rewards makes for such an appealing proposition. Now, vouchers as benefits, incentives or rewards or used in a sales promotion campaign created by Filmology can be sent to the recipient more flexibly and faster than ever before.”