Couponstar, the UK market leader in interactive coupon solutions, launches online voucher codes on its multi-brand pre-shopping destination platform, beforeIshop.

The money saving website which currently provides users with printable coupons and other offers – such as competitions, samples and surveys – from FMCG brands, is extending its offering to include online voucher codes and promotions.

The online voucher codes are available immediately on the beforeIshop platform with discounts uploaded from hundreds of online stores and updated daily, and shown alongside its exclusive grocery coupons and offers.

In a recent survey amongst beforeIshop users, 86% either agreed or strongly agreed that the presence of expired codes on voucher codes sites is extremely annoying, so any such codes will be removed from the site to provide a better user experience.

Jo Challis, product and marketing director for beforeIshop says: “The ethos of beforeIshop has always been about saving time and money before you go shopping and with the huge growth in online shopping amongst our audience it is a natural extension of the beforeIshop proposition to work with online stores to provide benefit to our users in this area.

“This enhancement to the website also shows we are listening to our customers as our recent study found that 81% agreed or strongly agreed that they prefer to go to one place to find all coupons and vouchers rather than having to visit lots of different websites.”