Smartbox is launching a dedicated one-stop consultancy service for brands and agencies that want to use themed experiences as a targeted promotional marketing tool.

Smartbox enables companies and agencies to offer recipients a personal choice of gift experience – instead of an old-style fixed reward – making it a unique solution for consumer promotions, sales incentives, staff rewards and corporate gifts.

The new Smartbox Incentives consultancy service (www.smartbox-corporate.co.uk) will make it easier and faster for brands and agencies to source experiences, activities and destinations that match their brand values and marketing objectives.

Headed by Smartbox B2B manager Ilona Kogutiuk, Smartbox Incentives will provide a comprehensive advisory service that will give brands and agencies access to over 1300 activities and 14 themed boxes.

It will guide clients through the entire process – from the initial creative concept to meet a client’s brief and budget parameters, through to handling and fulfilment.

Ilona Kogutiuk, head of Smartbox Incentives, says: “Our themed boxes have often been used as promotional products in the past, but we’re now stepping up our involvement in the promotions business and becoming more proactive.

“The new consultancy service will build on our many years of experience in the retail marketplace. We will provide targeted creative solutions designed to help clients make the most of the universal appeal of gift experiences. And our presence in more than 20 countries will enable us to provide solutions to fit brands’ multi-territory requirements.”