Freeview, the UK’s largest digital TV Service, has launched a retailer support campaign targeted at audiovisual retailers and their sales staff during the festive season.

Created by WDMP, a direct response and relationship marketing agency, the campaign is targeted at sales staff across 850 UK stores including Curry’s, PC World and Comet.

Commencing the week before Christmas, incorporating the theme of balloons which feature in Freeview’s latest TV ad, the campaign will see Curry’s, PC World and Comet sales teams across the UK receive a giant blow-up chair clearly branded with Freeview’s new slogan: ‘How good is that?’.

Each chair will be accompanied by literature that thanks the sales teams for their continued support. The mailpack also features a competition which invites the sales teams take pictures of themselves in the blow-up chair and submit them online.

The best photos and team will win their very own Freeview + HD box as well as see their picture published in ERT magazine.

James Chambers, retail marketing manager at Freeview, says: “As we approach the busiest time of the year for retailers, with more and more customers considering alternatives to pay television, we wanted to thank the sales teams for their continued support and remind them of our great product offering and the benefits of Freeview.”

Gavin Wheeler, CEO at WDMP, says: “Freeview has just launched their new above the line marketing campaign, which focuses on generosity and uses balloons to embody the fun their channels and products give. Sending a blow up chair in the post is the perfect complement and will not only make the sales teams smile but also give Freeview an engaging and amusing way to say thank you.”