Apollo Cinemas, the UK’s largest independent cinema chain, with 83 screens across 14 venues nationwide, has launched a new corporate cinema voucher programme in partnership with Filmology.

The new cinema voucher scheme, which enables Apollo Cinemas to market its cinema vouchers to the promotions, incentives and corporate hospitality sectors, comprises of adult 2D and adult 3D vouchers, child 2D and child 3D vouchers.

In addition, building on the company’s previous scheme, Apollo Cinemas’ Piccadilly Circus location has also been added to the portfolio of cinemas where users can redeem their voucher, offering a significant discount against typical ticket prices.

The new Apollo Cinema vouchers will be available to the corporate market to be used in incentive reward programmes and sales promotion campaigns devised and managed by Filmology.

Nicole Oakley, head of marketing at Apollo Cinemas, says: “Apollo Cinemas has invested significantly in the sound, projection and overall offering across our portfolio of sites nationwide, and we’re keen to expand our current audience base through creative promotional activity. Filmology seemed like a natural partner.”