Prize incentive and motivation specialists Unmissable have announced an alliance with the urban entertainment group, Streetball Extreme.

Unmissable will be offering unique Streetball Extreme activities as gifts and prizes for on-pack promotions as well as for incentives and motivation. They are also offering sponsorship opportunities for brands interested in engaging with the Streetball Extreme national tour and also title sponsor for their forthcoming TV show.

Streetball Extreme has shot to popularity through their own TV show on the Extreme Sports Channel, which received the highest viewing figures in the history of the channel, Streetball Extreme – the Battle For Europe.

Justine Clement, managing director at Unmissable says: “We are very excited to be involved with Streetball Extreme. Through our alliance with this dynamic group we will be offering a wide range of Streetball Extreme activities an ideal fit for brands aimed at kids and teenagers who want to align themselves with the UK and Europe’s leading urban entertainment brand.”

The Streetball Extreme activities also offer new inspirational activities for use within motivational programmes and team building events. Streetball Extreme offers a unique platform that inspires either individuals or groups to embrace sports and activities in a fun and inspiring way across a variety of environments and settings.

They allow people to participate and learn new skills from the world’s top urban street sport champions in anyone of the Streeball Extreme Urban Academy’s such as street basketball, street soccer, freestyle basketball, BMX flatland, skateboarding, street dance and beat boxing.”