Music download specialist fairsharemusic.com has launched into the corporate reward and incentives arena with a range of gift cards and e-gifts.

Theatre Tokens, the theatre gift voucher scheme run by The Society of London Theatre (SOLT), saw sales of almost £10million in 2011.

PizzaExpress has entered the corporate incentives arena. PizzaExpress for Business is a newly created reward and motivation specialist, supplying gift cards and electronic-rewards to corporate users across the UK and Republic of Ireland.

Freeview, the UK’s largest digital TV Service, has launched a retailer support campaign targeted at audiovisual retailers and their sales staff during the festive season.

Virgin Experience Days have formed a partnership with Jimmy’s Farm to offer farming experience masterclasses.

House of Fraser gift cards are to be offered in an exclusive deal to Tesco Clubcard holders throughout December 2011.

Independent cinema chain, Apollo Cinemas has launched a new Christmas gift voucher campaign this month aimed at cinemagoers across their 14 UK locations.

House of Fraser has joined forces with PrePay Solutions to launch the House of Fraser Recognition Reward Card.

SVM Europe has joined the UK Gift Card and Voucher Association (UKGCVA), the trade body representing the UK’s £4 billion voucher, gift card and stored value solutions industry.

Virgin Experience Days has added a choice of fresh flower bouquets to its range.

Edenred is expanding its range of online solutions by launching a new incentive and reward option and a state-of–the-art benefits platform for businesses to offer their employees in the run-up to Christmas and beyond.

Motivcom has recruited five university graduates to take part in its 2011 graduate scheme.

Cineworld has launched a digital cinema voucher programme in partnership with Filmology, the UK’s specialist in movie and marketing promotions.

Mobile discount app giant vouchercloud has appointed the UK’s first dedicated director of Christmas to oversee their festive money-off promotions.

Filmology, the UK’s cinema promotions specialist, has launched a 12-week ‘Cryptic Movie Puzzle’ postcard competition to win a year’s worth of Cineworld cinema ticket vouchers.

Red Letter Days has unveiled a new online voucher, Red Letter Days Lifestyle, which is the first solus voucher to incorporate the traditional offering of a high street voucher as well as thousands of options to meet the demands of today’s consumer.

Motivation Agency Corporate Rewards has just recruited its 10th new staff member over a 12 month period.

Filmology, the UK’s cinema and promotions company, has launched a new employee benefits initiative providing discounted cinema vouchers, with up to 40% off usual admission prices.

A survey asking staff of organisations across Britain what motivates and inspires them to perform better at work is being conducted by incentive and motivation agency P&MM.

Love2reward has launched into the Irish marketplace with the new Euro Love2shop – high street gift voucher.