McDonald's launches latest Monopoly competition

McDonald’s has launched the latest version of its McDonald’s Monopoly across all of its 1,200 restaurants in the UK, with a huge range of prizes including tickets to the FIFA World Cup Finals in South Africa.

McDonald’s Monopoly is one of the biggest sales promotion campaigns in the UK, with prizes ranging from homes to cars and cash to home entertainment systems. This year it is also offering all Monopoly consumers the chance to win a £1,000 VISA Pre Paid Card online every hour throughout the campaign.

This is the fifth year in a row that the promotion has been created for McDonald’s by The Marketing Store, which has helped the fast-food retailer to devise and deliver the overall campaign concept, game mechanics, game piece production, logistics and in-restaurant communications.

The Marketing Store has introduced a number of new prize partners for 2010 including Play.com, Airtours and Firebox.com, alongside long-term partners VISA, FindaProperty.com, npower, HQhair.com, EA™, Buyagift.com and WHSmith.

The campaign is supported with extensive through-the-line communication including TV, press and online.

The Marketing Store worked with Razorfish, McDonald’s digital agency, and Sponge to deliver the microsite and mobile element for the online game.